What's in the pouch
An organic ceremonial matcha: 30 g of stone-ground powder in a resealable pouch. Ceremonial grade refers to the first harvest, the youngest leaves. That's what gives a bright, almost fluorescent green powder and a cup with no bitterness, made to be enjoyed on its own.
The leaves are shade-grown for the three weeks before picking. Kept out of direct sunlight, the plant produces more chlorophyll and L-theanine: that explains both the colour and the slightly sweet roundness on the finish.
Stone grinding is slow, roughly an hour of milling for thirty grams. It's what preserves the aromas and gives a powder fine enough to stay in suspension without lumps. Machine-milled matcha heats up, and matcha that heats up ends up tasting like hay.