Milia Matcha or Best Matcha Ever: the comparison
Milia Matcha is one of the best-known matcha brands in France: you may already have tasted it, or seen it on social media. That makes it a good reference point to introduce Best Matcha Ever. Both brands sell ceremonial-grade matcha, with different choices behind them. Here's what sets them apart, criterion by criterion, based on the information each brand publishes.
Two brands, two approaches
Milia Matcha is a French brand founded by Andie Ella. Its matcha comes from Mie Prefecture in Japan, where the same family has grown it for over sixty years, from the Okumidori cultivar, known for its mildness. The brand offers a plain ceremonial matcha and a wide flavoured range: vanilla, strawberry, white chocolate, cherry and banana.
Best Matcha Ever is the brand founded by Yasmine. Our matcha is certified organic, shade-grown in China, then stone-ground. We chose to make a single product: a plain ceremonial matcha, designed to be enjoyed on its own, in a latte or in your baking.
The comparison at a glance
Based on the information published on both brands' websites as of 20 October 2026 (prices and ranges change, so do check them before you buy):
- •Origin: Japan (Mie Prefecture) for Milia Matcha. China for Best Matcha Ever.
- •Organic farming: Best Matcha Ever is certified organic. Milia Matcha's website does not mention an organic certification; the brand highlights the FSSC 22000 food safety standard of its production site.
- •Grade: ceremonial for both brands.
- •Range: Milia Matcha offers a plain matcha and five flavoured versions, plus gift sets and a subscription. Best Matcha Ever offers a plain matcha only.
- •Price of 30 g of plain matcha: €32.90 at Milia Matcha (€34.90 for the flavoured versions). At Best Matcha Ever, €20 right now as a limited offer (usually €30).
- •Shipping within France: at Milia Matcha, from €3.99 to a pickup point, free from €49. At Best Matcha Ever, €3.90, free from €50.
What Milia Matcha does really well
Its origin is precise and documented: a region, a family of growers, a cultivar. If you want a Japanese matcha whose exact provenance you know, that's a real strength.
The flavoured range is also a great way in. A vanilla or strawberry matcha pairs beautifully with milk and often wins over people discovering matcha. The gift sets and subscription are handy for gifting or never running out.
What Best Matcha Ever brings you
Organic certification, first. With matcha, you don't steep the leaves and throw them away: you drink them whole, ground into powder. The EU organic label guarantees cultivation without synthetic pesticides or chemical fertilisers, which matters all the more for a product you consume entirely.
Transparency about origin, next. Our matcha is grown in China, and we say so plainly. Japan is matcha's best-known reference, but China is the historical birthplace of whisked powdered tea, which appeared under the Song dynasty: that's where the ritual was born, before it reached Japan.
A gentler price for a plain ceremonial matcha, and a versatile product: just as good whisked with water as in a hot or iced latte, or in your cooking. And behind the brand there's Yasmine, whom you can meet at her pop-ups to taste before you buy.
So, which one should you choose?
Both approaches have their merits; it all depends on what you're looking for. The best way to decide is still to taste: it's in the cup that you find out which matcha you prefer.
- •You want a Japanese matcha with a precise origin, or a flavoured matcha (vanilla, strawberry, white chocolate…): Milia Matcha will suit you.
- •You want a certified organic, plain matcha to drink on its own, in a latte or to cook with, at a gentler price: Best Matcha Ever is made for you.
Frequently asked questions
Where do Milia Matcha's and Best Matcha Ever's matchas come from?+
Milia Matcha states that its matcha is grown in Mie Prefecture, Japan. Best Matcha Ever is shade-grown in China, then stone-ground.
Is Milia Matcha organic?+
As of 20 October 2026, Milia Matcha's website does not mention an organic certification; the brand highlights the FSSC 22000 food safety standard of its production site. Best Matcha Ever is certified organic.
What's the price difference?+
For 30 g of plain matcha, Milia Matcha lists €32.90. Best Matcha Ever is €20 right now as a limited offer, and €30 usually (prices checked on 20 October 2026).
Which one is best for beginners?+
If you like sweet, flavoured drinks, a flavoured matcha like Milia Matcha's is a pleasant way in. If you want to discover the true taste of matcha and use it everywhere, a plain organic matcha like Best Matcha Ever is a good choice.